Amazon secures exclusive streaming rights for NFL playoff game

Amazon has landed the exclusive rights to stream one National Football League playoff game next season on its Prime Video platform. This news comes just over a month after NBCUniversal’s Peacock became the first-ever platform to exclusively live-stream an NFL playoff game. The January 13 matchup between the Kansas City Chiefs and the Miami Dolphins made history as the most streamed event in US history, with over 20 million viewers tuning in.

In contrast, the Wild Card game between the Cleveland Browns and Houston Texans on January 13 averaged 29.2 million viewers across multiple platforms including Peacock, NBC, NBC Sports Digital, NFL Digital and Telemundo. This game ranked as the most watched Saturday NFL Wild Card game on NBC since 2014.

The source revealed that Peacock did not lose the rights to exclusively stream a playoff game, but rather Amazon earned the deal by hitting certain performance benchmarks in its 2021 streaming deal with the NFL. Amazon has reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season citing Nielsen. In fact, the November 30 Seahawks-Cowboys game attracted 15.3 million viewers, becoming Prime Video’s most watched TNF game ever.

This move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp., and Warner Bros Discovery that they would jointly launch a sports streaming platform. Warner Bros Discovery is also the parent company of CNN

By Editor

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