Amazon abandons ‘Just Walk Out’ technology due to ongoing technical challenges

In response to the problems and challenges faced during its implementation, Amazon has made the decision to discontinue its “Just Walk Out” technology in its Fresh grocery stores across the United States. The high-tech self-checkout system, which utilized cameras, sensors, and human monitoring to allow customers to shop without interacting with a cashier, was intended to revolutionize the shopping experience.

The Just Walk Out system relied on a network of cameras and sensors to track customers throughout the store, monitoring their purchases and allowing them to simply grab items and go without stopping at a check-out counter. However, despite its advanced technology, it still required significant human involvement, with reports indicating that over 1,000 people in India were tasked with scanning camera feeds to ensure that customers were accurately checking out.

Legal implications of the technology also posed challenges for Amazon. A class action suit in New York accused the company of collecting biometric identifier information without proper disclosure to consumers, violating the state’s Biometric Identifier Information Law. This necessitated a reevaluation of the technology and its implementation in stores.

In light of these issues and challenges, Amazon has decided to remove the Just Walk Out technology from its Fresh grocery stores, which were only in half of the total Amazon Fresh locations in the US. The decision indicates that a more traditional approach to checkout may be necessary for the time being.

By Sophia Gonzalez

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