Amazon is discontinuing its Just Walk Out technology.

Amazon is making changes to its Amazon Fresh stores by removing the “Just Walk Out” technology that allowed shoppers to skip the check-out line. The grocery chain is being revamped under the direction of Tony Hoggell, the senior vice president of grocery stores who joined Amazon in 2022. Reports from Bloomberg and Associate Press confirm the redesign of the stores, with feedback from customers playing a crucial role in the decision-making process.

Amazon’s commitment to innovation and customer experience is evident in its willingness to explore new ideas and technologies. Although the “Just Walk Out” technology is being removed from Amazon Fresh stores, Amazon continues to operate a few Go Stores that utilize this technology. While some projects may be abandoned, Amazon’s dedication to leveraging technology to enhance the shopping experience remains at the forefront of its operations.

With dozens of Fresh grocery stores located across the United States, including states like California, Illinois, Virginia, and Washington, Amazon is also known for its cashier-free convenience stores under the Amazon brand. The company’s acquisition of Whole Foods in 2017 for $135 billion expanded its reach in the grocery industry, with now over 516 stores in operation in the US and Canada, particularly popular in states like California, Texas, and Florida.

The new shopping “smart” carts introduced in Amazon Fresh stores will offer customers the convenience of skipping the check-out line while still being able to monitor their spending in real-time. Customers will receive their itemized bill via email, providing them with a transparent view of their purchases.

By Sophia Gonzalez

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