Amazon Fresh May Be Moving Away from Just Walk Out Technology

In recent news, Amazon Fresh is revolutionizing its grocery shopping experience with the introduction of smart Dash Carts. The retailer has been working tirelessly to revamp its strategy and is now shifting its focus on achieving success with its Fresh business. According to a report from The Information, Amazon’s next generation of Fresh stores will not feature the Just Walk Out technology, but will instead rely on Dash Carts for a seamless checkout experience.

In August, Amazon unveiled redesigned Fresh stores in Schaumburg and Oak Lawn, Ill., as part of its efforts to create a top-tier grocery shopping experience. Amazon CEO Andy Jassy acknowledged that the company’s venture into food retailing has faced challenges due to external circumstances, but expressed optimism about the enhancements being made to the Amazon Fresh operation. He mentioned ongoing experiments with selection, checkout formats, assortment, and price points, highlighting several promising outcomes.

Tony Hoggett, Amazon SVP of grocery stores, revealed that the new batch of Fresh stores will not use Just Walk Out technology. Existing Amazon Fresh locations will also be updated to “version two” stores without the technology. Instead, the retailer will implement Dash Carts – smart shopping carts equipped with scanners and screens, allowing shoppers to check out as they shop. Dash Carts enhance the shopping experience by facilitating easier navigation, discovering new items, and finding the best deals.

Reports suggest that Amazon will continue to utilize Just Walk Out technology in a limited number of Fresh stores in the U.K. and some Amazon Go stores. According to sources close to the company, Dash Carts are becoming increasingly popular among consumers who prefer a more personalized shopping experience without sacrificing convenience or speed. As such, it appears that this technology will become an integral part of Amazon’s grocery strategy moving forward

By Sophia Gonzalez

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