Amazon Fresh grocery stores in the US are phasing out Just Walk Out technology

Amazon has made changes to its Amazon Fresh stores by replacing the Just Walk Out technology with smart carts. The new technology allows customers to pay for their items without waiting in line and see their spending in real time. This decision was made based on customer feedback who wanted to monitor their receipts and savings as they shopped.

The smart carts will offer the convenience of skipping the checkout line while still providing customers with a detailed view of their spending. This technology will be implemented in Amazon Fresh stores, which have been redesigned over the past year. The goal is to enhance the shopping experience for customers by addressing their needs.

Amazon operates numerous Fresh grocery stores across the United States, with a focus on states like California, Illinois, Virginia, and Washington. In addition to Fresh stores, the company also owns Whole Foods and operates Amazon Go cashier-free convenience stores. While Amazon has faced challenges in the grocery sector, it remains committed to finding the right formula to make a significant impact in the physical grocery market.

In his annual letter to shareholders in 2023, CEO Andy Jassy highlighted Amazon’s efforts to improve its grocery business. The company has been strategic in its approach, revamping underperforming stores and selectively opening new Fresh stores. Just Walk Out technology will still be available in Amazon Go stores and some smaller Amazon Fresh stores in the U.K., as well as being offered to third-party retailers. Amazon is dedicated to finding the right balance between technology and customer preferences in its grocery operations.

The smart carts will provide customers with more control over their shopping experience by allowing them to monitor their spending as they shop and receive instant receipts without having to wait in line at a cash register or self-checkout kiosk.

The move comes after feedback from customers who wanted more transparency into their shopping experience and greater control over their finances. With this new technology, customers can keep track of how much they are spending as they shop, ensuring that they stay within budget.

This decision reflects Amazon’s commitment to continuously improving its products and services based on customer feedback.

Overall, this change is an exciting development for both customers and retailers alike as it provides greater convenience and control over one’s shopping experience while still maintaining high standards of quality and service from Amazon’s team of experts.

By Sophia Gonzalez

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