Amazon Prime will have exclusive streaming rights to an NFL playoff game in the upcoming season, adding to their growing football programming. The company’s hold on the league is expanding as they paid $11 billion for 11 years of “Thursday Night Football” rights and previously hosted the first Black Friday NFL game.
NBCUniversal’s Peacock claimed exclusive rights to the league’s first live-streamed NFL playoff game, but now Amazon Prime will have the opportunity to host this type of game. Prime Video averaged 11.86 million viewers over 16 games this season, according to Nielsen, which was a 24% increase over the start of the company’s foray into NFL streaming last season.
The NFL had only one wild-card contest to deal out in the current round of media rights deals that will last until 2033, with divisional round and conference championship games already accounted for.