CEO explains how Beyond Meat created an ‘invincible health lineup’

In an effort to promote healthier plant-based options, Beyond Meat (BYND) has recently launched an updated and expanded selection of its “Crumbles” product line. The new selections have received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program.

CEO Ethan Brown of Beyond Meat discusses these new products and their overall market strategy with Yahoo Finance Executive Editor Brian Sozzi. The company aims to challenge the negative perceptions that plant-based foods are considered “highly processed” products. Brown explains that the nutrition and medical communities have supported their products, highlighting their nutritional value and health benefits. Despite facing pushback from traditional meat industry players trying to position their products as unhealthy, Beyond Meat continues to receive recognition for their health-oriented products.

For more expert insight and the latest market action, viewers can watch the full episode of Yahoo Finance Live. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options.

By Sophia Gonzalez

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