The perception that distribution is an outdated part of the legacy channel is a common misconception. However, in reality, distribution has evolved and is now thriving. Its significance for vendors and partners cannot be overstated. This was the focus of the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
During the Summit, Channelnomics unveiled compelling new research that shed light on the crucial role of distribution. The research was a collaboration with GTDC and aimed to highlight how distributors are instrumental in helping vendors achieve their strategic goals. The findings were eye-opening, with vendors and partners expressing high levels of satisfaction with their distribution partnerships.
The survey’s results align with the proactive steps that distributors are taking to meet the evolving needs of the channel community. They are investing in new skills and resources to stay ahead of the curve and meet changing demands and expectations. Distributors understand the importance of staying relevant in a dynamic marketplace.
The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, highlighting how it was a significant gathering of industry leaders. Top distributors and vendor executives came together to discuss critical issues facing the distribution sector.
The Summit and research presented there mark a pivotal moment in the evolution of distribution as a critical component for business success. Vendors and partners now recognize distributors as vital partners in navigating market complexities, providing valuable insights into this year’s summit highlights.
The ongoing evolution and adaptability of distribution have proven its relevance as a vital element for business success in today’s technology landscape.