The Impact of Technology Adoption on Farm Profitability in Brazil

The agricultural industry in Brazil has been attracting attention for its farm profitability and technology adoption. According to Alex Wimbush, chief digital officer of Lavoro Ag, Brazilian farmers are more profitable than their US counterparts due to factors such as weather and land ownership. Unlike US farmers, who tend to have lower land ownership rates, Brazilian farmers often own their land outright and can grow multiple crops per year, leading to higher profits.

On the other hand, US farmers are known for their productivity in terms of yield per acre. Their quick adoption of new seeds, genetics, crop protection, and biological tools has helped them achieve this. However, when it comes to digital adoption, there is a lower percentage of Brazilian farmers using tools like FieldView or John Deere Ops Center compared to their US counterparts.

Lavoro Agro, Latin America’s largest agricultural retailer, is aware of these differences between Brazil and the US. While Brazilian farmers may be more profitable overall, there is still room for improvement when it comes to digital adoption in the country. By embracing technology further, Brazilian farmers could potentially increase their productivity and profitability even more and maintain their position as leaders in the global agricultural market.

In conclusion, while there are differences in farm profitability and technology adoption between Brazil and the US, both countries have much to learn from each other. By adopting new technologies and practices that work best for their unique conditions and resources, both countries can continue to improve productivity and profitability in the agricultural industry.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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