How Businesses Can Implement Circular Strategies to End Plastic Pollution

The global UN Plastics Treaty is nearing its conclusion, prompting organizations to reconsider their use of single-use plastics and explore ways to implement circularity into their operations. This shift will require companies to not only focus on processes and risk management but also seize the market opportunities presented by the circular economy.

On April 30, 2024, from 11AM-12PM ET / 8-9AM PT, an exclusive webcast will be held to discuss the outcomes of the latest treaty negotiations, or INC-4. A panel of experts from business, technology, and civil society will analyze the implications for packaging suppliers and brands.

Attendees of the webcast can expect to learn about the practical implications of INC-4 through a real-time report-out, as well as how recycling, reuse, and regeneration scenarios can impact compliance with packaging regulations, profitability, and waste reduction. Additionally, the webcast will highlight the business opportunity to tackle plastic pollution and drive systemic change in the industry.

The panel of speakers includes Stephen Jamieson, Global Head of Circular Economy Solutions at SAP, Sarah Perreard, Co-CEO & Stakeholder Engagement Lead at Earth Action, and Yoni Shiran, Partner at SYSTEMIQ. The webcast is moderated by Joel Makower, Chairman and Co-founder of GreenBiz Group.

For those unable to attend the live webcast, registration is available to receive a link to access the recording and resources on-demand after the event. Don’t miss this opportunity to gain insight and inspiration on how companies can transition towards more circular models in response to the growing concern over packaging and plastics.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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