Nir Barkat Urges Public to Boycott Strauss, a Major Food Company in Israel

Nir Barkat, the Economy Minister of Israel, has recently called for a boycott of Strauss, an Israeli food giant. This comes after Strauss failed to meet its commitments to freeze prices amidst a noticeable increase in the cost of living. Barkat criticized the company for continuing to raise prices while distributing hundreds of millions of dollars in profits to its shareholders.

Barkat stated that Strauss complains about financial difficulties but fails to fulfill its promises to consumers. In response, he announced the inclusion of a black sticker on products that have increased their prices during the ongoing war without government approval, urging consumers to boycott Strauss products.

The Strauss Group started as a small dairy producer in Nahariya in 1939 and has grown into one of Israel’s largest food manufacturers, employing around 12,000 workers, with 6,500 based in Israel. However, it seems that the company is not living up to its commitment and is taking advantage of consumers during tough times.

Barkat also called for a boycott of Osem, another food company, for similar reasons. He emphasized the importance of punishing companies that take advantage of consumers during times of economic hardship, such as during the war. By placing companies on the economic blacklist/whitelist, the government aims to protect consumers from unfair price hikes and hold businesses accountable for their actions.

Strauss’s failure to keep its promise has led Barkat to call for a boycott against this Israeli food giant. The minister believes that companies like Strauss should be held accountable for their actions and not just distribute profits while failing their commitments.

In conclusion, Nir Barkat’s call for a boycott against Strauss highlights how important it is for companies to keep their promises and not take advantage of consumers during tough times. The government’s decision to place companies on an economic blacklist/whitelist will help protect consumers from unfair price hikes and hold businesses accountable for their actions.

By Sophia Gonzalez

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