John Turner from FloSports Discusses How Storytelling and Easy Accessibility Attracts Digital-Native Sports Fans

In today’s era of live streaming, sports enthusiasts have an array of options to select when it comes to watching games. They must determine which contests to watch, opt for the most suitable device and choose a streaming platform. Given the abundance of alternatives, industry leaders must present a diverse range of selections in an effortless and user-friendly manner.

During the 2024 SVG Digital Engagement Forum, John Turner, the VP of Content at FloSports, shared insights on the company’s growth over the previous year. He discussed how FloSports is adapting to cater to fans’ needs and outlined strategies for progressing as the sports streaming industry continues to develop.

For additional interviews and industry discussions from the 2024 SVG Digital Engagement Forum, viewers can visit SVG’s YouTube channel. This platform offers valuable insights and conversations on emerging trends and innovations in sports streaming and digital engagement.

By Sophia Gonzalez

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