Author Brian Merchant suggests that Luddites pose a greater threat to the wealthy than Robin Hood.

The Luddites were a group of 19th century English laborers who opposed the introduction of new machines that threatened their jobs and livelihoods. Today, the term “Luddite” has been revived due to criticisms of generative artificial intelligence. In his book Blood in the Machine, journalist and author Brian Merchant explores the historical context of the Luddite movement and its relevance to current technological developments.

Merchant began his research a decade ago, inspired by the resurgence of the term “Luddite” as it applied to Uber drivers’ protests against the company’s policies. He clarifies that the Luddite revolt was not a movement against technology per se, but rather a labor struggle for better working conditions and pay. The book quotes historian Eric Hobsbawm, emphasizing the tactics used by the Luddites, such as collective bargaining through riots, to resist changes in their profession.

The legendary figure Ned Ludd became a symbol for the Luddite movement, with his name being used to incite fear and resistance against new technologies that threatened workers’ livelihoods. Merchant draws parallels between the struggles faced by the Luddites and modern labor issues in Silicon Valley, where companies like Uber and Lyft have faced criticism for exploiting workers.

Merchant also critiques the undemocratic nature of technological development, arguing that big corporations have dominated new technologies with access to capital while disregarding social stability concerns. He notes that this pattern has been consistent for over 200 years and raises questions about future unrest or backlash against big tech companies.

In recent years, discussions around universal basic income have taken place as a potential solution to automation-related job loss in Silicon Valley. Merchant views this as a superficial solution to a larger structural problem, noting that while new jobs may be created by technology, vulnerable jobs are eroded over time, leading to social and economic challenges.

Merchant suggests that recent events such as Waymo self-driving car destruction may be indicative of growing anger towards big tech companies among consumers concerned about safety and privacy issues. He also highlights collective action examples such as Hollywood screenwriters’ strike and negotiation with studios as pushing back against abusive uses of technology by corporations.

Overall, Blood in The Machine provides an insightful exploration into how history can inform our understanding of current technological developments and their impact on society. Merchant raises important questions about democratic oversight in technological development while highlighting parallels between past struggles with present-day challenges in Silicon Valley.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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