Pre-Game Fun: Super Bowl Advertising

Are you still feeling the excitement of Super Bowl Sunday? Watching the biggest show in half the world has become a must-see event for millions of people around the world. But what if you’re not a fan of sports? No worries, the brilliant thing about the Super Bowl is that you don’t have to have any interest in sports to get excited. It could even serve as a rough model for other popular sports in other countries, like Germany’s Bundesliga.

In Germany, only football would be an option, but what would happen if the championship was decided in one game and the Hoffenheim-Heidenheim banter before it was a tighter one-game plan? Would it fall victim?

Bundesliga Bowl 1 could take place in Wolfsburg, fresh from the desert of Lower Saxony, Germany’s answer to Las Vegas. Taylor Swift is something like the US answer to Helene Fischer, who could land in Hanover from her concert in Munich on the day of the match (all private jets would have parked their runway in Wolfsburg), then take the ICE via Berlin to WOB. Herbert Grönemeyer could croak the anthem before the game, although he probably wouldn’t do something like that. So more like Howard Carpendale.

During commercial breaks, it would be even funnier in Germany than in America as spectators could throw yellow tennis balls onto the grass to bridge the gap. It was still funny at Super Bowl 58 even though it wasn’t a sporting event per se.

By Editor

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