Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

In January of this year, Google updated the disclaimer for its Incognito mode in response to a class action lawsuit filed against the company in 2020. The lawsuit claimed that the private browsing mode, known as incognito mode, was not as private as it should be. Users reported that their browsing history information was still tracked even when incognito mode was activated, with the collection of device data and IP addresses.

Following the lawsuit, Google reached an agreement with the complainants in December of last year, resulting in an updated disclaimer for Incognito mode. The updated disclaimer clarifies that websites visited in incognito mode can collect data and track online activity. As part of this agreement, Google has committed to deleting “billions” of improperly collected browsing data from incognito mode. Additionally, Google has pledged to block third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding the privacy and confidentiality of their browsing data while using Chrome’s Incognito mode. Google’s actions demonstrate a commitment to transparency and data protection for its users moving forward.

By Sophia Gonzalez

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