Heineken partners with Blue Yonder to enhance demand planning using retail technology — Retail Technology Innovation Hub

Heineken’s Manager of Digital & Technology, Corneel Hindriks, is determined to improve the company’s supply chain processes. One important step in achieving this goal is the adoption of Blue Yonder Cognitive Demand Planning. By working with Blue Yonder, Heineken can become more connected and excel in demand planning, ultimately enhancing the customer experience.

Hindriks is not only optimistic about the impact on demand planning but also believes that the right supply response can positively impact Heineken’s sustainability targets. This includes reducing write-offs and streamlining goods movements, contributing to a more sustainable operation.

Terry Turner, President of Manufacturing at Blue Yonder, is proud to support Heineken in their mission to become the best connected brewer. The future-proof solution offered by Blue Yonder enables Heineken to adapt to external dynamics and changing market conditions, ensuring their supply chains remain agile, sustainable, and competitive.

By implementing Blue Yonder Cognitive Demand Planning, Heineken can optimize its supply chain and ensure that customers worldwide can always enjoy their favorite beers and products.

By Sophia Gonzalez

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