Success of foodtech companies, not high-tech, drives industry in Israel

Israel has been at the forefront of technological innovation in recent years, and this is evident in the development of alternative protein sources. As a veteran vegan activist and key figure in the alternative protein industry, Ofek Ron has played a crucial role in shaping the future of Israel’s food security.

Ron founded the company “Oshi” with a team of scientists, which has developed a vegan salmon product that replicates the texture and taste of traditional fish. The product has already gained global recognition and is being sold in restaurants across the United States. Ron believes that alternative protein is the way forward for Israel’s food security and can help reduce the environmental impact of traditional animal agriculture.

However, the global foodtech industry has faced challenges in recent years, with significant fluctuations in investment and the closure of many startups. Despite these challenges, Ron remains optimistic about the future of alternative protein and its potential to contribute to sustainable practices worldwide. He emphasizes the need for increased state support to drive growth and innovation in the industry.

Looking ahead, Ron envisions a future where plant-based alternatives become mainstream, reducing the environmental impact of traditional meat and fish production. Companies like “Oshi” aim to offer consumers new and exciting options for sustainable protein sources through continued collaboration and investment. By exporting these technologies, Israel can contribute to food security worldwide while also advancing sustainable practices globally.

Overall, Ron’s vision for Israel’s food security is one where technology drives innovation and sustainability. With continued collaboration and investment, Israel can lead the way in developing alternative protein sources that benefit both people and planet alike.

By Sophia Gonzalez

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