Kruidvat is replacing its iconic plastic candy bags with a more sustainable paper version. The store chain has announced that the move is part of its broader sustainability strategy, as no fewer than 8 million plastic bags were used annually, resulting in 32,000 kilos of plastic waste every year. The replacement of the plastic candy bag is just one of many initiatives to make packaging and products more sustainable.
According to Leendert van Bergeijk, Kruidvat’s sustainability manager, this new step will help reduce the use of plastic and the amount of plastic litter in Belgium and the Netherlands. If you were to line up all the plastic candy bags that Kruidvat replaces every year, it would be equivalent to 4,000 kilometers. The paper bag has been standard in Wallonia for some time now, but the Walloon branches of Kruidvat will also switch to the latest version on Monday.