Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

Student-athletes have the opportunity to benefit financially from their name, image, and likeness (NIL) through partnerships with leading brands like Nike and Gatorade. This new industry has become a billion-dollar industry since its introduction in 2021.

March Madness has become a hotbed for NIL sponsorships and influencer marketing campaigns. University of Iowa basketball star Caitlin Clark has been making headlines during her March Madness run, securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. According to Ayden Syal, CEO of NIL marketing platform MOGL, there has been a significant increase in March Madness sponsorships in recent years.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26, 2024.

NIL deals can lead to substantial earnings for student-athletes by considering factors like roster value performance, influence, exposure, and deal data. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation.

By Sophia Gonzalez

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