Marucci, a sports equipment company based in Baton Rouge, now the official bat provider for MLB

In November 2020, Fox Factory Holding Corp. purchased Marucci Sports LLC, a sports equipment company based in Baton Rouge, for $572 million after changing ownership in a $200 million deal. The company was founded in 2009 by former LSU and MLB pitcher Kurt Ainsworth after taking over Marucci Bats from LSU athletic trainer Jack Marucci. Recently, the company has secured an exclusive license agreement with Major League Baseball for its Marucci and Victus brands to become the official bats of MLB. This partnership will begin on January 1, 2025, and run until December 31, 2028.

This achievement is significant for Marucci Sports as it solidifies its position as a leading provider of high-quality baseball equipment while increasing its presence in the professional baseball industry. It is a testament to the hard work and dedication of everyone involved with the company, from its founders to its current team members who continue to drive its success in the sports equipment market. With this partnership, Marucci Sports will have access to Major League Baseball’s extensive network of players and coaches, which will help them expand their product offerings and reach new customers. Additionally, this agreement will provide them with valuable insights into the preferences of professional baseball players and enable them to develop innovative products that meet their needs.

Overall, this exclusive license agreement with MLB is a major milestone for Marucci Sports. It represents not only a financial achievement but also an opportunity to grow their business through increased exposure and partnerships with some of the biggest names in professional baseball. As they continue to innovate and improve their products, we can expect great things from this dynamic sports equipment company in the years to come.

By Sophia Gonzalez

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