Meta Platforms, the parent company of Facebook, is developing AI technology for Europe.

Meta Platforms, the parent company of Facebook, is working on artificial intelligence (AI) technology specifically designed for European users. The company announced this initiative on Monday, stating that it will use publicly shared content from EU users to train its large language models.

In a September interview with Reuters, Meta’s top policy executive revealed that the company used public posts from Facebook and Instagram to train parts of its new AI virtual assistant. However, private posts shared only with family and friends were excluded to protect user privacy. Last month, Meta announced that it would begin notifying Facebook and Instagram users in Europe and the United Kingdom about how their public information is used to develop and enhance AI technology.

The aim of this initiative is to create an AI system that is more culturally and linguistically relevant to European users. By training their models on publicly shared content from EU users, Meta hopes to improve the user experience and better serve its diverse European audience.

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