Meta to Compensate Creators for High-Quality Threads and Posts

Meta is currently testing a new program that offers cash bonuses to creators who produce engaging content for their Twitter-like app, Threads. This was confirmed by a spokesperson for the company to Business Insider. Although the company has not provided any further details on the availability or duration of the program, it appears that eligible creators can earn money based on post performance or the number of posts shared on the app. Posts on Threads with less than 2,500 eligible views are not eligible for payouts, according to information from Instagram’s help desk.

This invite-only program is a clear indication that Meta is making significant efforts to elevate its text-based app, Threads. By incentivizing creators to post on Threads, the company hopes to attract and maintain users amidst competition from platforms like Elon Musk’s X, as well as emerging platforms like Bluesky and Mastodon. X, previously known as Twitter, has also been testing an engagement-based payment program for creators. Despite its recent release in July, Threads has already gained popularity, currently holding the top spot in the Apple App Store rankings, while X is positioned at number 26.

Throughout the past nine months, Threads has experienced steady growth, welcoming over 130 million monthly active users as of February, as mentioned by Meta CEO Mark Zuckerberg during the company’s Q4 earnings call. Zuckerberg expressed his optimism regarding the app’s future growth and improvements and emphasized its potential to rival mainstream social apps like Facebook and Instagram. In addition to the Threads initiative, Meta is also testing a “Spring Bonus” program for Instagram where creators will be compensated for engagement on reels, photo carousels and single image posts.

These initiatives by Meta underscore their commitment to supporting creators and fostering their success across various platforms like Threads and Instagram. The company recognizes that engagement-based payment programs can help drive user growth and retention while also providing valuable incentives for content creation.

By Sophia Gonzalez

As a content writer at newsgreg.com, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at newsgreg.com.

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