WhatsApp Business introduces new AI features for creating announcements and assisting in chats

Meta, formerly known as Facebook, has recently unveiled new features in WhatsApp Business that are powered by Artificial Intelligence (AI) to improve the customer experience. These AI tools will help businesses streamline their interactions with customers and provide faster responses to common queries.

During an international event held in São Paulo, Brazil, Meta CEO Mark Zuckerberg announced the launch of these new AI-powered features for WhatsApp Business. These tools will assist companies in selling their products and services, creating ads for social media platforms such as Facebook and Instagram, and following up with customers to improve engagement and conversions.

In addition to the AI features, Meta also introduced Meta Verified for WhatsApp Business to provide account verification and protection against identity theft. Companies in Brazil, Indonesia, and Colombia can now register for this service, which includes a badge confirming their identity and additional functions for content creators and organizations.

Meta plans to expand the Meta Verified service to more companies and countries in the near future. Alongside these developments, WhatsApp will enable users to make direct calls to large companies from chat for more personalized customer support. This feature is currently being tested and will be rolled out to more companies soon.

Overall, these new AI-powered features in WhatsApp Business and the introduction of Meta Verified aim to enhance the customer experience, streamline business operations, and provide additional security measures for companies using the platform.

By Sophia Gonzalez

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