Franco Innovates Bedding with New Night-Light Technology for Kids

Napa Valley Toys USA has joined forces with bedding specialist Franco Manufacturing to create a new line of bed sheets and comforters for kids that feature night-light technology. This technology was originally developed by Napa Valley for their NightBuddies plush brand in 2015, which includes illuminated eyes that serve as night lights to ease bedtime fears for young children.

Franco has obtained the rights to use Napa Valley’s patented technology through a deal arranged by Cuesta Licensing. The new bedding range will feature popular characters such as Snoopy, PAW Patrol, Hello Kitty, Batman, and the Grinch, and will be available at retailers across North America later this year.

In addition to the new collaboration with Napa Valley, Franco’s licensing portfolio includes other well-known kids’ brands like L.O.L. Surprise! from MGA Entertainment, Animal Crossing from Nintendo, Disney Princesses, and Blue’s Clues & You! from Paramount/Nickelodeon. By incorporating Napa Valley’s innovative technology into their bedding designs, Franco aims to offer children a fun and comforting sleep environment with their favorite characters.

By Sophia Gonzalez

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