Exploring Paloma’s World: An Insider’s Look | Vogue Business

Paloma Wool garments are crafted at family-owned factories in Spain, Italy, and Portugal. The brand works with retailers such as Ssense, Nordstrom, and Voo Store but limits wholesale orders to maintain quality. Paloma Wool’s focus is on creating timeless pieces rather than adding to the excess of clothing in the world.

Lanna Guerrero, the founder of Paloma Wool, takes an unconventional approach to fashion shows and store strategy. By emphasizing their unique identity rather than following traditional rules, she aims to create spaces that resonate with their audience. Paloma Wool’s immersive performances at Paris Fashion Week captivated audiences and showcased their commitment to quality and creativity.

The brand’s emphasis on experiences and connection with customers sets them apart in the fashion industry. They redefine what a fashion label can offer beyond clothing by creating spaces for people to gather, read, and socialize. Pop-up shops are paving the way for a permanent store opening in Barcelona later this year, emphasizing a sense of community and creativity in addition to selling clothes.

As they continue to grow and evolve, Paloma Wool remains committed to their vision of creating meaningful connections with their audience through unique experiences that go beyond just selling clothes.

By Sophia Gonzalez

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