Phoenix named one of the Top 10 cities for sports business opportunities

The 2027 NBA All-Star Weekend will be hosted in Phoenix, Arizona, and the news has excited Suns owner Mat Ishbia. Recently, Sports Business Journal named Phoenix as a top 10 city for sports business, considering factors such as venue quantity, media partnerships, key vendors, safety, hospitality, and entertainment.

Phoenix was recognized as a leading sports market in the Western region, just below Los Angeles and Las Vegas. The report praised the Valley’s accessibility due to its abundance of professional sports venues within an hour’s drive. Phoenix also boasts a thriving golfing culture that makes it attractive to major sporting events.

With 26 major sports venues in the area, including a Super Bowl stadium and a PGA Tour venue, Phoenix is no stranger to hosting high-profile events. In addition to the All-Star Weekend, Phoenix hosts other permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic.

In recent years, Phoenix has invested heavily in new venues such as the Legacy Sports Complex in Mesa. The report also highlighted Phoenix’s comparatively low tax rate of 12.57%, lower than most of the top 50 markets. Overall, Phoenix is gearing up to showcase its sports business capabilities on a national stage during the 2027 NBA All-Star Weekend.

In conclusion, Phoenix was announced as the host for the 2027 NBA All-Star Weekend by the league officials. The city has been recognized for its thriving casual golfing culture and abundant professional sports venues within an hour’s drive. With their investment in new venues like Legacy Sports Complex in Mesa and their comparatively low tax rate of 12.57%, it is clear that Phoenix is ready to showcase its sports business capabilities on a national stage during this major event.

By Sophia Gonzalez

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