Pizza Hut ventures into the burger industry with limited-time offer

Pizza Hut, a subsidiary of Yum! Brands, is launching its first burger venture with the introduction of the Cheeseburger Melt on May 14th. This innovative take on the classic American burger features a thin parmesan-coated crust filled with beef, applewood-smoked bacon, onions, mozzarella and cheddar cheese. It’s served with Burger Sauce on the side.

The Cheeseburger Melt is a portable, crunchy handheld item that oozes with cheese and features Pizza Hut’s signature Thin N’ Crispy crust. In addition to this new menu item, Pizza Hut Melts are available in four other flavors: Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan and Meat Lover’s. Customers can enjoy dipping their Melts into different sauces for a unique experience.

Rachel Antalek, chief food innovation officer at Pizza Hut, challenged customers to find a better burger and sauce experience than the Cheeseburger Melt. To promote this new item, Pizza Hut is encouraging customers to cheat on their usual burger chain by giving away free Cheeseburger Melts at fast-food burger chain drive thus. Customers who scan a QR code have the chance to redeem a coupon for a free Cheeseburger Melt paired with a Pepsi.

The Cheeseburger Melt is also part of Pizza Hut’s new My Hut Box Offer where guests can choose between Melts or a two-topping Personal Pan Pizza plus side of fries or four boneless wings and 20 oz drink starting at $6.99 at participating locations nationwide offering customers an affordable and convenient meal option

By Sophia Gonzalez

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