Brands aim to extend sales streak and offers through Sunday

The Hot Week event is set to continue the momentum of the record-breaking sales that occurred during the Hot Sale event. This event is considered one of the most important in the sector’s commercial calendar, alongside Cyber Monday. Although the official Hot Sale organized by the Argentine Chamber of Electronic Commerce ended on Wednesday, many brands have decided to extend their online offers until Sunday.

Due to the current economic recession, there is a stronger need for companies to sell their products and services. To attract consumers, many brands are offering discounts of up to 70%, 2-for-1 deals, and interest-free installment plans. The devaluation of the currency has left many businesses with excess stock that they are eager to sell. This has led to increased competition among the 984 stores participating in the CACE event, resulting in the launch of 15,000 “mega offers” and “bomb offers” with various promotions and benefits.

One key factor that contributed to the success of the Hot Sale event was the availability of financing options. Many consumers opted to use credit cards, virtual wallets, or bank transfers during their purchases. In particular, the option of 12 interest-free installments was highly popular among buyers. This financing option helped drive sales for many businesses, including those specializing in digital marketplaces like PrestoTienda and avenida+.

Another company, Apera, noted that bank stores once again offered 12 and 18 installment payment plans during the event after months of limited financing options due to high interest rates. This change led to exponential growth in sales compared to previous years. According to AI firm Tabola Mercado Libre saw a significant increase in page views during the Hot Sale event with over 3 million products on offer and various financing options available to consumers.

Overall, consumer behavior during this time was strategic and analytical with many users focusing on savings and making intelligent purchases

By Sophia Gonzalez

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