In the age of generative AI, Samsung remains committed to Bixby

Samsung’s digital assistant, Bixby, is set to receive a major upgrade with the integration of new functions powered by generative AI. This technology will enable Bixby to provide users with a more natural conversational interface and seamlessly integrate with other Samsung products within the company’s ecosystem.

Bixby was initially launched in 2017 as part of the Galaxy S8, designed to enhance the user experience with their smartphone. Since then, it has become an integral part of Samsung’s intelligence ecosystem, spanning across various devices and services.

During the unveiling of the Galaxy S24, Samsung showcased several new features that leveraged generative AI, including the Rodea search tool, Photo Assistant, real-time Translation, and Notes Assistant. While these features have not yet been integrated into Bixby, Samsung is committed to further developing its assistant to take advantage of this technology.

According to Won-joon Choi, executive vice president of the device business at Samsung, the advancements in generative AI and large language models have prompted the company to rethink Bixby’s role within its ecosystem. The goal is to equip Bixby with generative AI capabilities to improve its intelligence and create a more intuitive conversational interface that seamlessly integrates with other Samsung products.

Overall, Samsung remains dedicated to evolving Bixby through the use of generative AI technology in order to provide users with a smarter and more intuitive experience across its product lineup.

By Sophia Gonzalez

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