Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty, a leading destination for high-quality hair color and care, has collaborated with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to debut the first “Rooted in Success” event series. The organization also incorporates a partnership with The Black Hair Experience which is committed to celebrating Black hair and culture.

Rooted in Success will start with two pop-up events on Saturday, February 24 in Atlanta, and Saturday, March 16 in Washington, DC. The timing of Rooted in Success is significant as it coincides with Black History and Women’s History Months, facilitating engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers. This shows Sally Beauty’s commitment to building an ecosystem that fosters connections within the textured hair community.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. It is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

This spring, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty. As part of this collaboration between Sally Beauty and The Black Hair Experience

By Editor

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