SAP to integrate its AI technology with other major tech companies

In the intensely competitive market of large technology companies vying for dominance in the artificial intelligence (AI) app space, SAP, a company specializing in computer products for business management, is taking a unique approach. Rather than developing standalone AI applications, SAP is integrating key AI features into its existing programs and services. This strategy aligns with industry leaders such as Google with their Gemini and OpenAI with ChatGPT. SAP has developed its own virtual assistant called Joule, designed to predict client payment behavior, provide sales advice, anticipate demand and much more.

During the Sapphire user conference in Orlando, Florida, SAP made several significant announcements about its AI initiatives. The company revealed plans to use Meta’s Llama 3 to generate scripts in SAP Analytics Cloud. Additionally, SAP expanded its partnership with Google to integrate Joule with Google’s Gemini assistant. Agreements were also reached with Microsoft and Nvidia to enhance Joule’s capabilities and integration with their platforms.

SAP’s CEO Christian Klein emphasized the importance of these new AI innovations in shaping the business landscape and helping companies achieve real-world results. With Joule already integrated into SAP SuccessFactors and SAP Start, the company plans to expand its use to other platforms such as SAP Ariba, SAP BTP Cockpit and SAP Analytics Cloud in the near future.

By partnering with major tech giants like Google, Microsoft and Nvidia, SAP is positioning itself at the forefront of AI integration in enterprise applications. Through harnessing the power of generative AI, SAP aims to deliver tailored solutions that meet the evolving needs of businesses across various industries while democratizing access to AI technology and empowering companies of all sizes to thrive in a rapidly changing business environment.

By Sophia Gonzalez

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