Desiree Toto named Chief Product and Technology Officer at Ansira

Desiree Toto, a seasoned marketing executive with a proven track record of success, has joined Ansira Partners, Inc. as the Chief Product and Technology Officer. In her new role, Toto will be responsible for overseeing product, engineering, and enterprise information technology within the company.

Ansira CEO Paul Tibbitt expressed his confidence in Toto by highlighting her impressive accomplishments in her previous roles. He believes that her leadership abilities and expertise will enhance the product-based culture at Ansira and strengthen the company’s platform for ecosystem marketing.

Toto most recently served as Senior Vice President of Product & Operations at CJ, where she led a global team focused on delivering and implementing innovative products and solutions. She also oversaw technical operations to improve efficiency and productivity within the organization. Under Toto’s leadership, CJ transitioned to a product-led culture, which laid the foundation for the successful modernization of its platform. Prior to her role at CJ, she held leadership positions within the client development department.

Toto holds a bachelor’s degree in marketing and studio arts from Clark University. She is excited about joining Ansira and contributing her unique perspectives and experience to innovate and refine the company’s proprietary technology. She looks forward to leading the product team to achieve even greater success for both Ansira and its clients. Ansira is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

By Sophia Gonzalez

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