The economic changes have led some people to scale back their Valentine’s Day purchases, according to Stephanie Latimer, the operator of a floral shop in Grinnell. Instead of buying large bouquets of red roses, they are opting for smaller and more compact flowers. These customers may also add on items like balloons to go with their flower arrangements.
Latimer is a member of the National Alliance of Florists Association and has noticed this trend in other states as well. She predicts that business will peak today and tomorrow, with a store full of people and phones ringing off the hook. However, she notes that many people likely shifted their focus to getting a Valentine’s Day gift after the football season ended on Sunday.