In a legal battle over copyright infringement, two popular plush toy companies are facing off. Build-A-Bear Workshop is suing Jazwares, the owner of Squishmallows, for allegedly copying their egg-shaped cushion animals. Meanwhile, Jazwares has filed a lawsuit against Chinese online retailer Alibaba for selling counterfeit toys.
Jazwares has been selling Squishmallows since 2017 and claims that Skoosherz is a knockoff of their beloved plush toys. The range of Squishmallows animals includes a fox, cat, and frog and has become increasingly popular during the pandemic as people seek comforting items for their homes. In fact, there are now over 1,000 different versions of the plush toys.
Build-A-Bear Workshop released Skoosherz to capitalize on the popularity of soft toys in the lead-up to Valentine’s Day. However, they have yet to respond to Jazwares’ request for comment on the lawsuit.
As Moez Kaba, Jazwares’ lawyer stated, “When it comes to intellectual property rights, imitation is not the sincerest form of flattery.” This legal dispute will be more serious than a pillow fight and will require both companies to navigate complex legal issues related to copyright infringement.