R&B singer Usher is set to perform at the 2024 Super Bowl half-time show, where he will be singing hits like ‘Yeah!,’ ‘Love in This Club,’ ‘U Remind Me,’ ‘Burn’ and ‘Confessions.’ The performance was chosen by Jay-Z, whose company Roc Nation produces the show.
Usher has expressed his excitement about the half-time show, calling it “the honor of a lifetime” and stating that it has been on his “bucket list” for years. He thanked his fans and everyone who made the opportunity happen.
The Super Bowl half-time show is not a paying gig; the NFL does not pay performers. However, they do cover the considerable production costs of the entire show, including artists’ travel expenses. Despite its short running time, the half-time show is a hugely expensive undertaking. Performers may not receive a check but are almost guaranteed to experience a healthy increase in record sales and streaming figures. In Usher’s case, this means his new album COMING HOME is about to reach a whole lot of listeners, translating to a very nice payday after all.