Super Bowl LVIII, which aired on CBS Sunday, broke all television history with 123.4 million average views across all platforms. This is according to CBS Sports, which based its announcement on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday.
The Kansas City Chiefs emerged victorious over the San Francisco 49ers in overtime, making it only the second Super Bowl ever to go into extra time. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Pop superstar Taylor Swift was also spotted at numerous Chiefs games this season and her attendance increased both viewership and ticket sales.
In an email to Paramount employees, President and CEO Bob Bakish declared that the game was a monumental win for the company and officially one for the record books. CBS Sports pointed out that Super Bowl LVIII was also the most streamed Super Bowl in history. Viewers can find out who will perform at next year’s Super Bowl halftime show by checking out our list of performers here: Who performed at the Super Bowl 2024 halftime show?
Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts, culture, sports and more. He also creates engaging social media content to complement news coverage.