For the first time ever, the NFL will integrate Snap’s Camera Kit technology at Allegiant Stadium for Super Bowl LVIII. The integration marks a major step in enhancing the overall fan experience at the game. Throughout the game, fans will be able to view Lenses on stadium screens that include custom Vegas Super Bowl-themed helmets and helmets for both competing NFL teams.
In addition to the integration of the Camera Kit technology at the stadium, the NFL will also incorporate it into the NFL app. This includes an AR Mirror feature and AR In-App Experiences. The NFL Live Jersey Lens is one of these experiences that allows Snapchatters to try on official NFL jerseys for both Super Bowl teams using Snapchat’s Live Garment Transfer technology. Snapchatters can then visit NFLShop.com directly from the Lens to purchase the jersey. The Lens will be available in search, as well as through the NFL’s official Snap Profile and Snap’s Lens Carousel.
Snapchat’s Spotlight and Cameos features will also be integrated into the Super Bowl experience for fans at Allegiant Stadium. These features are sure to provide even more entertainment and engagement for fans during the game.
Overall, this year’s integration of Snapchat’s Camera Kit technology at Allegiant Stadium promises to be a major success, providing an unforgettable experience for Super Bowl fans attending in person or watching from home.