The much-anticipated Super Bowl LVIII will feature a thrilling matchup between the Kansas City Chiefs and San Francisco 49ers this Sunday night. Hosted by the city of Las Vegas, Nevada, this iconic event promises to be the biggest night in American sports. Beyond the football field, the game’s impact extends far and wide, with Americans predicted to spend a record-breaking $17.3 billion on essentials such as food, clothing, and party supplies. However, this staggering figure does not even take into account the substantial amounts of money spent on gambling, advertisements, and travel to attend the game.
As a massive moneymaking opportunity for companies across various industries, the Super Bowl is attracting attention from key figures in business. Yahoo Finance has interviewed several executives from these companies who are anticipating significant benefits from the game day festivities. Among those interviewed are Amy Howe, CEO of FanDuel; Jason Robins, Co-Founder & CEO of DraftKings; Carolyn Goodman, Mayor of Las Vegas; Tal Jacobson, CEO of Perion; and Bob Bakish, CEO of Paramount.