In a record-breaking year, Super Bowl LVIII has surpassed all previous viewership records to become the most-watched program in television history. The CBS broadcast drew in an average of 123.4 million viewers across all platforms, including Paramount+, Nickelodeon, Univision, and NFL digital properties. This number is up from last year’s Super Bowl (115.1 million) and marks a 10% increase from the previous record.
The game itself was filled with exciting storylines. Patrick Mahomes won his third career Super Bowl MVP, joining an elite club of three-time winners alongside Tom Brady and Joe Montana. Pop superstar Taylor Swift, who is dating Chiefs star tight end Travis Kelce, attended the game and was featured throughout the broadcast. Usher starred as the halftime performer alongside several guests like Alicia Keys and Ludacris. The second half and overtime produced some of the most exciting moments in the game’s history.
The success of Super Bowl LVIII was not only due to its impressive viewership but also due to its exceptional performance by CBS Sports during the NFL season leading up to it. “NFL ON CBS” had its best regular season since the league returned to the network in 1998 and set a new standard for NFL postseason viewership on CBS since 1998. With this success under their belts, it’s clear that CBS has solidified its position as a dominant force in sports broadcasting.