Barclays estimates Taylor Swift’s Eras Tour could stimulate the UK economy by $1.2 billion.

Taylor Swift performed at the National Stadium in Singapore on March 2, 2024 as part of her Eras Tour. The tour is expected to have a significant impact on the U.K. economy, with Barclays predicting that it will provide a £997 million ($1.2 billion) boost. Fans attending the tour are predicted to spend an average of £848 to see the singer, which is significantly higher than their average night out cost of £67.

According to a report from Barclays, fans are expected to spend an average of £206 on an Eras Tour ticket, in addition to £121 on accommodation, £111 on travel, and £56 on clothes for the concert. They are also likely to spend an average of £79 on official merchandise and £59 on a meal before the concert, as well as £216 on other expenses like drinks and merchandise.

The strong connection fans have with Taylor Swift and their desire to spend money on the tour have contributed to its significant economic impact. The U.K. leg of the Eras Tour begins in June and includes 15 nights at four stadiums, raking in over £997 million based on data from Barclays’ “Swiftonomics” report. Superstar musicians like Beyoncé and Bruce Springsteen have also been observed to have a substantial economic impact through their tours, showcasing the power and financial influence of music icons on their fans.

By Sophia Gonzalez

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