Taylor Swift’s Super Bowl Commercial Valued at Over $12 Million

Taylor Swift became a major part of the storyline leading up to Super Bowl LVIII in Las Vegas. Her 13th NFL game since she and Kansas City Chiefs tight end Travis Kelce made their relationship public in September was highly anticipated by fans, who were eager to see her on screen.

Sports-gambling websites even took bets on how often CBS would show Swift during the broadcast, indicating her popularity and star power. By the end of the game, she had appeared onscreen for 53 seconds, worth about $12.4 million based on the cost to run a 30-second commercial in this year’s Super Bowl.

Despite not being paid for her appearance, Swift attending the game was a bargain for the NFL and CBS, as companies and brands have shelled out big bucks in the past to partner with celebrities for added star power. For example, Verizon reportedly paid Beyoncé $30 million to appear in its 60-second Super Bowl commercial, while Larry David’s 30-second commercial for FTX in 2022 and Ben Affleck’s 30-second ad for Dunkin’ in 2023 earned each celebrity about $10 million.

What’s more, there may have been more people watching this year’s Super Bowl than ever before due to Swift’s popularity. Several industry experts predicted record-breaking viewership ahead of the game, thanks to her presence as well as other factors such as a strong matchup between two high-profile teams and exciting halftime entertainment. If these predictions hold true, at least some of that can be attributed directly to Swift’s influence.

By Editor

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