Temu faces potential legal action from consumer advice center

The consumer advice center in Berlin has announced that they are considering legal action against Chinese online marketplace Temu for multiple violations, as reported by the Federal Association of Consumer Organizations (vzbv). The platform has been accused of unsettling and taking advantage of consumers with arbitrary discounts, questionable reviews, and manipulative designs.

The consumer advice center has not yet made a cease and desist declaration, but is currently in the process of deciding on a lawsuit against Temu. The platform claims to be committed to ensuring fair practices and is open to working with consumer groups to improve transparency and cater to local preferences.

Temu has faced criticism for not providing clear information on how the high discounts are offered and for pressuring consumers to make purchases with manipulative design tactics. The company defends its practices, stating that they reflect the real state of inventory and are intended to help consumers make informed decisions. Temu also takes the authenticity of reviews seriously and believes they can help retailers improve their product quality and service.

Recent discount offers of up to 90% by Temu have caused a stir in the market, making it the most downloaded shopping app in Germany according to Similarweb. Trade experts and associations have called for stricter actions against Chinese low-cost marketplaces like Temu, especially regarding the safety of products sold on the platform.

The consumer advice center is closely monitoring Temu’s practices and considering legal action to protect consumers’ rights. The platform’s response to the allegations and willingness to work with consumer groups will play a crucial role in determining the next steps in this ongoing investigation.

By Sophia Gonzalez

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