The popularity of tote bags has surged by 300% in the last month, according to Net-a-Porter market director Libby Page. This shift towards larger, utilitarian-style bags reflects a growing demand for versatile and practical items that can be used for work or everyday activities.
Affordable options like the $40 LL Bean tote are also gaining traction, raising the question of whether high-end luxury totes will remain popular. Fflur Roberts, head of luxury goods at Euromonitor International, believes that luxury totes serve both a practical purpose and are seen as aspirational products, making them appealing for those with hybrid lifestyles who need a versatile bag that can carry everything.
Gabriel Rylka, founder of Break Archive, a luxury fashion resale platform, has noticed an increase in demand for larger tote bags as well. He emphasizes the importance of practicality and utility over micro-trends seen on social media. Many individuals are seeking a bag that can hold their entire life and be used every day for work or other activities.
The rise of luxury versions raises questions about the place of totes in the market. While they were once associated with low-ticket cotton items for gym use or shopping, they now represent a growing trend towards versatile and practical items that can be used daily.