Ubisoft Aims to Lead the Open-World Genre Again, CEO Says Company is Regaining Momentum after Tough Times

Ubisoft, a renowned developer of open-world games, is set to regain its throne with upcoming releases such as Assassin’s Creed Shadows and Star Wars Outlaws. The company’s primary objective for the next fiscal year is to lead in the Open World Adventure segment, which involves creating immersive worlds with rich lore that deeply engage players.

The Open World Adventure market is worth €25 billion and is expected to grow in the future. To attract more players and reach new audiences, Ubisoft plans to utilize its established franchises such as Assassin’s Creed, Far Cry, The Division, Ghost Recon, and Star Wars. The company has upcoming projects like Jade and Invictus in addition to more traditional Assassin’s Creed experiences.

Ubisoft’s financial report reflects optimism about its future, especially after promising to make quality games again following a turnaround led by Assassin’s Creed Mirage. CEO Yves Guillemot believes that the company is on track for profitable growth, with record annual and fourth-quarter net bookings and operating income in line with targets. Another key objective for Ubisoft is to expand its presence in the games as a service segment, as evidenced by the success of Rainbow Six Siege.

To capitalize on this success, Ubisoft plans to grow existing experiences and introduce new releases like XDefiant, Rainbow Six Mobile, and The Division Resurgence. The company is focused on capitalizing on the dynamic market for games as a service to continue its growth trajectory.

By Sophia Gonzalez

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