Report on the Restaurant Technology Landscape in 2024

According to new research, the key to success for restaurant operators is matching their tech investments to the customer base they serve. While 76% of operators believe that technology gives them a competitive edge, many feel that their restaurants could do more to stay up to date with the latest tech trends.

Customers are particularly fond of options that make it easier and faster to order and pay for their meals. In the full-service segment, a majority of customers are open to placing orders or paying the check using a tablet at their table. In the limited-service segment, 7 in 10 customers are likely to use a smartphone app to place an order, while 8 in 10 delivery customers prefer to order through a smartphone app.

The Restaurant Technology Landscape Report 2024 provides insights into the current state of restaurant technology integration and customer preferences. Operators have the opportunity to enhance the customer experience, boost marketing efforts, and operate more efficiently through technology. By understanding which technologies customers in each segment desire and where operators plan to invest in technology, businesses can stay ahead of the curve in today’s competitive market.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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