The Influence of Umbrellas on Creative Philosophy in Sports

Unreal Engine has transformed the live graphics industry, challenging traditional thinking and pushing the boundaries of imagination and creativity in sports graphics. In a roundtable discussion, industry leaders analyze the game-changing impact of Unreal Engine on the creative process within sports graphics.

The panel features Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KÊexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the conversation delves into how Unreal Engine is shaping the core of creative thought for professionals in the sports graphics field.

This presentation was originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21. Viewers can watch the discussion on SVG PLAY, which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels

By Sophia Gonzalez

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