UTA Appoints Eric Iverson as Chief Technology Officer

UTA has appointed Eric Iverson, a seasoned technology and media executive, as its Chief Technology Officer. Iverson brings his expertise from previous executive roles at CAA and Sony Pictures Entertainment to take charge of the agency’s global IT strategy.

Based at UTA’s Beverly Hills headquarters, Iverson expressed his admiration for the agency’s history of embracing technology-driven opportunities across various cultural landscapes. He lauded UTA for being one of the first major agencies to establish practices in digital media, podcasting, and other forward-thinking areas.

During his time at Amazon MGM Studios, Iverson played a key role in the ambitious project to develop Amazon’s Next Generation Studio. This involved the integration of cloud-based infrastructure, proprietary product development, and AI technologies. Before joining UTA, Iverson held the positions of CTO and CIO at CAA from 2016 to 2020 and worked in various technology roles at Sony Pictures Entertainment. His appointment at UTA comes as the agency seeks to leverage emerging technologies like AI to benefit their business operations and enhance opportunities for creators.

UTA CEO Jeremy Zimmer commended Iverson for his visionary leadership in the entertainment and technology spheres. He emphasized the importance of understanding how AI and other emerging technologies can drive innovation and collaboration within the company. Zimmer highlighted the significance of Iverson and his team in shaping UTA’s technological landscape to support business growth and enable diverse, global collaboration.

By Sophia Gonzalez

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