Iowa-LSU game attracts record-breaking betting interest in women’s sports

As the popularity of women’s sports continues to soar, the surge in betting on these events is also increasing. This is largely due to the growing interest in extraordinary talents like Caitlin Clark and the rising valuations of women’s sports franchises. In fact, viewership for the women’s Sweet 16 on ESPN hit a record high, marking an impressive 96% increase from the previous year.

Despite this growing interest, only 26% of bettors are women, according to the American Gaming Association. Sportsbooks are recognizing the enormous opportunity presented by tapping into this expanding female fanbase. One recent game between LSU and Iowa featuring star players Caitlin Clark and Angel Reese, along with renowned coach Kim Mulkey, emerged as the top betting event on Monday, eclipsing even professional sports leagues like the NBA, MLB, and NHL.

Another highly anticipated game was between the University of Connecticut and Southern California, with standout player Paige Bueckers putting up an impressive performance. This game ranked third-highest for sportsbooks on Monday. Both FanDuel and DraftKings reported significant interest in these basketball games, with DraftKings stating that they even rivaled handle from NFL games last season.

As we head into the women’s Final Four tournament, sportsbooks like FanDuel are already seeing a high level of engagement. Iowa is currently favored by 2.5 points over UConn while South Carolina has an impressive 11.5 point advantage over NC State. The excitement around women’s sports betting is only just beginning as it creates a new frontier for both sportsbooks and fans alike.

Overall, it seems clear that women’s sports are gaining traction and attracting larger audiences as well as more interest from bettors as well as other stakeholders in this industry such as sponsors and broadcasters alike.

Sportsbooks are increasingly recognizing that there is a huge untapped market when it comes to female fans who want to place bets on their favorite teams or players.

The fact that more than half of NBA revenue comes from international markets shows that there is a global appetite for basketball at all levels.

It will be interesting to see how much more money will be spent on NBA games by international fans in future years.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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