Wonder brings on former Nestlé executive as advisor to support expansion of its B2B business

WonderWorks, a comprehensive program for foodservice operators, is modeled after the food halls operated by Wonder. Former Nestlé executive Perry Miele has been brought on board to advise WonderWorks as it expands its B2B business. In his role as president and CEO of Nestlé Professional, Miele gained extensive experience in the food and drink conglomerate’s foodservice division, providing valuable expertise to WonderWorks as it forges partnerships with food operations in various venues.

WonderWorks is dedicated to providing operators with a complete food program that mirrors the successful operations of Wonder’s delivery-focused food halls. This includes a centralized commissary where food is prepared and then sent to the food halls for finishing using specifically calibrated TurboChef ovens, maximizing efficiency and reducing labor costs. WonderWorks has already established partnerships with more than 25 brands across 200 locations and anticipates significant growth in 2024. Companies like Sodexo Live, the Target Center arena in Minneapolis, and the Javits Convention Center in Manhattan are already benefiting from their services.

With a $100 million investment from Nestlé and a recent acquisition of Blue Apron, Wonder’s total funding reaches nearly $1 billion. The company’s expansion is rapidly underway, with ten food halls located in New York and New Jersey, featuring numerous brands. The goal of Wonder, created in 2018 by entrepreneur Marc Lore, is to revolutionize food delivery and become a “super app for mealtime.” Lore, who previously founded successful companies such as Diapers.com and Jet.com

By Editor

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