Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has recently acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users and was launched last year.

Initially, the founders had announced the closure of the app due to market opportunities. However, they have now decided to keep it running with the help of Yahoo. This acquisition means that Artifact will no longer operate independently, and its personalization technology will be integrated into Yahoo services like Yahoo News.

As a result, users can expect to see a more personalized experience when using Yahoo services in the coming months. This acquisition demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement.

By Sophia Gonzalez

As a content writer at, I am dedicated to crafting engaging stories that captivate our readers. With a knack for turning complex topics into accessible and compelling narratives, I weave words together to inform and inspire. My passion lies in delivering accurate and thought-provoking content that keeps our audience informed and entertained. From breaking news stories to in-depth features, I strive to bring a fresh perspective to every piece I create. Join me on this journey of exploration and discovery through the power of words at

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